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济南合伙设计:与好朋友开公司,必须约定好这些合伙规则

发布时间:2025-11-20 来源:http://www.daoshangbao.com/

  电影《中国合伙人》大家应该都看过,印象最深的一句台词是:千万别和丈母娘打牌,千万别和想法比你多的女人上床,千万别和最好的朋友合伙开公司。

  Everyone should have watched the movie 'Chinese Partners', and the most memorable line is: never play cards with your mother-in-law, never sleep with women who have more ideas than you, and never partner with your best friend to start a company.base64_image

  今天就针对后半句“千万别和最好的朋友合伙开公司”展开说明,这句话是真的。因为合伙最难解决的就是人性

  Today, I will explain the second half of the sentence 'Never partner with your best friend to start a company', which is true. Because the most difficult thing to solve in partnership is human nature

  所以一定要做到这些,合伙才能合的长久!尤其是最后的落地协议。

  So we must achieve these things in order for the partnership to last long! Especially the final landing agreement.

  解决问题一:合伙股权的分配

  Problem One: Distribution of Partnership Equity

  股权平分必死无疑:

  The equal distribution of equity is certain to die:

  两人合伙,股权是50%:50%

  Two people are in partnership, with a 50%: 50% equity ratio

  三人合伙,股权是33%;33%:33%

  Three person partnership with 33% equity; 33%:33%

  表面上两人三人都说了算,实际上都说得不算。公司没有绝对的决策人,一旦出现意见不一致,就会导致内耗,直接影响公司的发展,甚至存亡!失败的案例:

  On the surface, two or three of them are the final say, but in fact they are not. There is no absolute decision-maker in a company, and once there is disagreement, it can lead to internal friction, directly affecting the company's development and even survival! Failed cases:

  1、快餐界大哥-真功夫,把快餐店全国40个城市共570家,然而创始人夫妇与小舅子的股权是平分,最后因经营理念不同,股权争夺演变成小舅子送姐夫入狱的结局。

  1. The big brother in the fast food industry, True Kung Fu, has a total of 570 fast food restaurants in 40 cities across the country. However, the founder couple and their brother-in-law's equity are evenly distributed. In the end, due to different business concepts, the equity competition evolved into the outcome of the brother-in-law sending his brother-in-law to prison.

  2、把一本书卖到了全国各地-当当网夫妇,同样犯了股权平分的错,妻子甚至有预谋的先给孩子股权后以孩子不太适合做大股东,私自把股权转到自己名下,成为最大股东,再把老公及高管层踢出局的局面。正确的股权分配应该是:

  2. Selling a book to various parts of the country - Dangdang couple also made the mistake of equal distribution of equity. The wife even planned to give her child equity first and then transfer the equity to her own name without authorization, claiming that the child was not suitable as a major shareholder, becoming the largest shareholder and then kicking her husband and senior management out of the game. The correct equity distribution should be:

  1.两人合伙:70%:30%合理,80%:20%合理

  1. Two person partnership: 70%: 30% reasonable, 80%: 20% reasonable

  2.三人合伙:60%:20%:20%,60%:30%:10%成功案例:而成功的海底捞早期两对夫妻各持股50%,张勇从施永宏手中购买了18%股权,成为海底捞绝对控股股东,才打破了股东平分的局面。解决问题二:合伙创业,是否都要投钱?

  2. Three person partnership: 60%: 20%: 20%, 60%: 30%: 10% Successful case: In the early days of the successful Haidilao, two couples each held 50% of the shares. Zhang Yong purchased 18% of the shares from Shi Yonghong, becoming the absolute controlling shareholder of Haidilao and breaking the situation of equal distribution among shareholders. Problem 2: Do we all need to invest money when starting a partnership?

  记住:交钱才能交心

  Remember: only by paying can we truly understand each other

  举例:合伙创业中有人出钱,有人出技术,有人出资源。但是对于不出钱,只出技术的股东,怎么办?

  For example, in a partnership entrepreneurship, some people contribute money, some people contribute technology, and some people contribute resources. But what about shareholders who only provide technology without contributing money?

  创办公司的钱是你投的,你还要给他发工资,但他的技术转化不出业绩或技术成功导致公司亏损时,他是不需要承担损失的,可以转身就走,不用承担任何风险,而你亏得是真金白银。

  The money for starting a company is invested by you, and you also need to pay him a salary. However, when his technology cannot be transformed into performance or his technology is successful, resulting in losses for the company, he does not need to bear the losses. He can turn around and leave without taking any risks, and your losses are real money.

  正确的操作应该是:

  The correct operation should be:

  将技术股东的风险和公司风险绑定在一起。比如打算给他20%股权, 可采用334原则分期支付,他用技术开发出一个产品,给6%,如果产品推向市场带来500万的营收,再给6%,如果产品市场反映不错,带来500万利润,再给最后的8%。这样一来,把技术股与公司风险绑定在了一起,才能避免他躺在股份上睡大觉。解决问题三:分红怎么约定?

  Linking the risks of technology shareholders with the risks of the company. For example, if you plan to give him 20% equity, you can use the 334 principle to pay in installments. If he develops a product using technology, he will receive 6%. If the product brings 5 million in revenue to the market, he will receive another 6%. If the product has a good market response and brings 5 million in profit, he will receive the remaining 8%. In this way, linking technology stocks with company risks can prevent him from sleeping on stocks. Problem three: How to agree on dividends?

  1、分红比例:是按照持股比例分红?还是另外约定?

  1. Dividend ratio: Is it based on the shareholding ratio? Or is it another agreement?

  答:千万不能按持股比例,因为你们的贡献不一样,你们岗位不一样,这里要导入在职分红激励法,即所在岗位创造的贡献可先一部分(下面有介绍)2、分红时间:是一年一分?还是一个季度一分?还是一个月一分?答:都可以,约定好就行。

  Answer: It is absolutely not allowed to use the shareholding ratio, because your contributions are different and your positions are different. Here, we need to introduce the on-the-job dividend incentive method, which means that the contributions created by your position can be partially deducted (as introduced below). 2. Dividend time: Is it one point per year? Or is it quarterly? Or one minute a month? Answer: It's okay, just make an agreement.

  3、分红额度:每次留多少利润作为公司的发展基金?还是全部分完?答:千万不能全部分完,要预留20%-30%作为备用金或发展基金。

  3. Dividend amount: How much profit is left each time as the company's development fund? Or are they all divided? Answer: It is absolutely not possible to distribute everything, and 20% -30% should be reserved as a reserve fund or development fund.

  4、分红对象:如果股东负责的任务没有完成怎么办?是否还需要分红?分多少?答:评论区你来回答

  4. Dividend recipient: What if the tasks that shareholders are responsible for have not been completed? Do you still need dividends? How much is it divided into? Answer: You can answer in the comment section

  解决问题四:退出机制该怎么约定?1、合伙锁定期如何设置?答:锁定期3年或亏损状态下不能退出,谁退出谁净身出户,避免公司资金链断裂,团队破散。

  Solution 4: How should the exit mechanism be agreed upon? 1. How to set the partnership lock period? Answer: If the lock up period is 3 years or the company is in a loss making state, it cannot be withdrawn. Whoever withdraws will have their net assets withdrawn to avoid the company's financial chain being broken and the team being disbanded.

  2、锁定期满后退出怎么办?答:分期退出,首次退30%,剩余70%三年内退还。如果三年内你干同行,挖公司客户和员工,剩余的钱将不再退还。

  2. What should I do if I exit after the lock up period expires? Answer: Gradual withdrawal, with a first refund of 30% and the remaining 70% refunded within three years. If you work in the same industry, poach company customers and employees within three years, the remaining money will not be refunded.

  3、退出的价格怎么月?是溢价还是平均还是折价退出?答:评论区你来回答。

  3. What is the monthly exit price? Is it a premium, average, or discounted exit? Answer: You can answer in the comment section.

  解决问题五:合伙需要签署哪些协议?口说无凭,立字为据,没有协议合同的合伙,注定失败!

  Problem 5: What agreements do partnerships need to sign? Words without evidence, words as evidence, partnerships without agreements and contracts are doomed to fail!

  1、《股东合作协议》,明确股东出资出力情况,避免利益分配不均,责任分工不明。

  1. The Shareholders' Cooperation Agreement specifies the contribution and output of shareholders, avoiding uneven distribution of benefits and unclear division of responsibilities.

  2、《保密及竞业禁止协议》,防止股东身在曹营心在汉,把公司机密泄露给他人。防止股东出去单干,成为公司竞争对手。

  2. The Confidentiality and Non Competition Agreement aims to prevent shareholders from leaking company secrets to others while they are in Cao Ying's shoes. Prevent shareholders from going out and becoming competitors of the company.

  3、《同股不同权章程》,可以约定股权相同,但投票权不同,保证有一个主心骨。

  3. The 'Same Stock, Different Rights Charter' can stipulate that the equity is the same, but the voting rights are different, ensuring that there is a backbone.

  4、《分红与退出机制》,公司盈利怎么退出,亏损怎么退出,防止股东吃大锅饭不干活。

  4. Dividend and Exit Mechanism: How to exit when the company profits and exits when it loses, to prevent shareholders from eating the same pot and not working.

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